New vegan fragrance brand pledges to ‘give back’ to most vulnerable

New vegan fragrance brand pledges to ‘give back’ to most vulnerable

The owner of a new Sheffield-based fragrance brand, which enjoyed a hugely successful launch earlier this month, says she is now on a ‘mission to give back’ in 2021.

As well as being vegan, cruelty free and eco-friendly, the Sheffield independent’s New Year’s resolution is to partner with FareShare, the UK’s largest charity fighting both hunger and food waste.

From the 1 January 2021, for every website order placed, Ashley’s Apothecary will donate the funds to enable FareShare to provide a meal for a vulnerable person.

Owner and maker Rebecca Ashley said: “2020 has been a difficult year for everyone, but for some the knock on effect will continue to be catastrophic moving into the New Year. We wanted to create a business with a conscience and part of that responsibility is giving back to the community.

“FareShare seemed like a brilliant charity to partner with, tackling both issues of hunger and food waste on a national level. We firmly believe every child and adult in need has the right to food – and we hope our customers share that view too.”

The new business has already had an influx of orders, selling out of a number of products during their opening weekend. Their current range includes home fragrance products such as candles, diffusers and wax melts, however the vegan brand has announced it will be launching a number of bath and body products in the New Year.

Their aim is to become a brand that can offer a range of products to make both you and your house smell beautiful. For more information or to make an order, head over to

Ashley Birch
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